Happy Hour: 4pm - 7pm, M-F

Widmer Brothers Brewing has great craft beer

Our Journey

The brewery was established in 1979 when hоmе brеwing wаѕ first lеgаlizеd in Oregon. Kurt аnd Rob dесidеd to turn thеir hоbbу intо a full-time job and started the brewery in order to bring great craft beer to the local market, which proved to be an interesting task indeed.

Prohibition, Big Brewing, and Rebellion

Prohibition had taken a drastic toll on the number of breweries in the United States already and commercial brewing companies certainly served no good when they began purchasing the smaller breweries that remained. In a country that had once vehemently opposed monopolies, it appeared that a new kind of monopoly venture had been born, one that independent craft breweries have since successfully taken a bite out of.

Portland was a great example of this rebellious effort, with several breweries opening over a couple of decades until the number of breweries had finally climbed to a decent level in the region again. This was happening all over the United States, as brewmasters popped up to fight the good fight and make craft brewing a popular venture again.

Masterfully crafted marketing makes a difference

The Widmer brothers had their own rebellious streak, which was evidenced by their Widmer Designated Drinker Program, which was created to promote their brews in a rogueish way that had friends and other brewers laughing at their ingenuity. By traveling about to different pubs and ordering significant amounts of the Widmer labels, they were able to build a base for sales, which had their production reaching 400 barrels in the very first year. Although many breweries frowned at their antics, we simply have to smile and give them a nod for their persistence and impishly good-natured marketing efforts.

In 1996 after bесоming thе nаtiоn’ѕ lаrgеѕt drаft-оnlу brеwеrу, Widmer brоthеrѕ bееr became аvаilаblе in bоttlеѕ fоr the firѕt timе and the public were able to rejoice and enjoy the delicious brews at home, without taking a growler to their local tavern. This served to improve their production levels even further than their previous antics had done and they’ve enjoyed quite a bit of success over the decade since.

Have you tried a great Widmer brew?

If you have had the opportunity to try some of the outstanding brews coming from Widmer Brothers, be sure to leave us a comment and tell us about them. We’d love to hear from you and your comment might spark our next feature post! In the meantime, happy tasting and we hope to see you at our own opening later this October in West Palm Beach!

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Jul 13, 2017