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Fruity beer, just a fad or is it here to stay?

Our Journey

I’m sure you’ve noticed them, those fruit-flavored craft beers that are popping up all over the U.S. and other areas of the world.  While they may not be to your taste, they seem to be getting pretty darn popular.  With such outrageous flavors as pina colada and, of course, the more ordinary strawberry, apple, and plum, we have to wonder, is fruity beer a fad or is it here to stay?

When summer hits, we certainly expect such interesting concoctions to pop up.  As the temperatures soar, people seek out fruit flavored delights almost automatically.  This is a natural reaction from the body, actually, intended to drive us to seek fruits that will quench our thirst and provide the vitamins we need at the same time.  However, I doubt that natural instinct was designed for our sudden interest in beer.  Quite the opposite to be exact since beer dehydrates us by nature.  However, the flavor seems to satisfy our natural summer cravings, circumventing the purpose of the craving itself.

Fruity beer is on tap at several craft breweriesFruity beer isn’t bad, it’s just different

Now, don’t get us wrong, these craft brews are delicious!  Though they may not be to everyone’s taste, they’re certainly popular enough and they provide another level to our craft brewing creativity.  After all, plenty of people are buying Redd’s Apple Ale, Angry Orchard, and Bud Lite Lime, so why not go down to the local micro-brewery and pick up a plum stout, kiwi ale, or raspberry pilsner right?  Seems perfectly reasonable to us, but then again, we’re in the craft brewing industry and realize that sales are good, even if we may not enjoy the same things.

When this practice started to pick up speed, we thought for sure it was just a fad.  One of those things that would sweep through and be soon left in the dust of time by the aficionados around the world.  This doesn’t seem to be the case, though, with sales of fruit-flavored brews soaring (in their way) and new flavors coming out almost daily.  It seems the populace has taken in this new idea and adopted it as one that should stick around.

Fruity beer is here to stayOld meets new, fruity beer enthusiasts are our comrades in arms in our struggles to create great craft beer

This has many enthusiasts scratching their heads as they try to understand the newer, fruit loving fans, but we seem to have accepted them.  After all, there is still the fact that under those fruit flavors, there still remains the one thing we all love equally.  Excellent craft beer.  So whether the concept remains for good, or slowly fades over time, we’re happy to see the craft brew community getting together and sampling everything they can, fruit included.

Not all of us love the idea, but we have to admit, the idea bears thought as the innovative practices being used are bringing out a great variety of brews for all of us to try.  Whether you are a traditionalist craft beer drinker or one who loves to try every new brew on the market, these brews deserve at least one taste and we plan to taste all of them over time.


Jan 21, 2017